Even a brand with a history of 100 years started out as a microbrand. Getting started as a microbrand also requires a solid future-oriented brand strategy. Even innovative technologies can't grow if they don't find Product Market Fit (PMF) and Language Market Fit (LMF). Apply Lean Customer Development at the micro-branding level and clarify brand identity through Value Proposition

The non-measurable marketing agent is 'watering the bottom of a bottomless jar'. We need to analyze why we're marketing and how we're doing it, and then reflect it on our next marketing strategy. Starting with the design of the User Flow Map, set the key KPIs to be refined. To improve each KPI metric, we design specific Funnel and recommend the following action decisions based on the data generated at each stage of the publication. It's past the point of marketing in a way that relies on persimmons. The key to data-driven marketing is building momentum for Growth, which sets marketing indicators and correlates the meaning and relationship of each indicator to find new insights.